Tweet: What Banking Can Learn From Non-Bank Innovators
It’s great to see financial services leaders in the #FinTech space presenting more on the essential topics that lead to innovation such as speed, simplicity, flexibility, customer experience and agility. As a testament to the power of agility alone – our marketing team adopted agile marketing in mid-2015 which helped us break five all-time monthly records and set a new bar for driving sales leads. Agile marketing allowed our team to increase the number of targeted campaigns we could build to deliver more relevant messages in a more timely manner to a growing list of targeted segmentations. Hats off to Fred Hagerman and Dean Hayse for leading the way to our adaptation of agile marketing.
— Jim Marous (@JimMarous) May 12, 2016